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Empower Beauty Professionals Worldwide

MaSe is an all-in-one management software for appointment-based salons — beauty, nails, hair, SPA and massage. It connects bookings, members, staff, your website, AI reception and business analytics, so daily management and customer growth happen in one workflow.

Bookings · Members · Staff · Finance AI phone & messaging reception Website · Ads · GEO
www.mase.cloud
MaSe desktop booking calendar
MaSe tablet dashboard
MaSe mobile booking system
MaSe mobile staff dashboard
WWeBo salon websiteService pages with a booking entry, ready when customers are.
GChatGPT analysis"Which days changed most this week?" — ask your authorized data directly.
AIAI call summaryA customer asked about evening availability; the AI logged the request and routed it by your rules.
Your workflow

Every stage of running your salon has the right tools and services.

Acquisition, reception, booking and management, analysis — four links in one chain, each with its own tools.

01

Get discovered

Internet advertising, SEO and GEO services — together with a clear salon website — put your services in front of people already looking for them.

02

Never miss an enquiry

AI phone and messaging assistants answer customer enquiries by your salon rules, so busy hours and after-hours requests still get handled.

03

Stay organized

Manage bookings, members, staff, finance and inventory in MaSe, keeping daily business information in one place.

04

Decide with data

Query your authorized salon data with MaSe for ChatGPT to understand trends, service performance and member spending.

Product evidence

See how it works in a real salon.

Product interface screenshots from the official website. Demo videos and authorized customer stories are being prepared — no invented store counts or growth numbers are shown.

Booking calendar

Technicians, services and times in one view; rescheduling and conflicts are easier to handle.

MaSe booking calendar screenshot

Member records

Profiles, spending and vouchers managed together, giving follow-ups real context.

MaSe member management screenshot

Business reports

Revenue and staff performance laid out clearly to support review decisions.

MaSe reporting screenshot
FAQ

Frequently Asked Questions

Do I have to buy every product?
No. Choose based on your current systems, business needs and available configuration; a consultant will confirm the right combination.
Is MaSe for new salons or established ones?
Both. New salons can start with a website, bookings and basic management; established salons can choose features based on members, staff, analytics or growth needs.
Does it work for single locations and chains?
Yes. Store counts, account permissions and data visibility are confirmed during the demo based on your actual setup.
Can I see a demo before deciding?
Yes. Tell us your salon type and the problem you most want to solve, and we will arrange a matching product demo.
Why is MaSe a strong fit for overseas Chinese-owned beauty businesses?
MaSe was developed by the BOKA Software team, which has nearly 23 years of experience in digital solutions for the beauty industry and has served more than 200,000 beauty businesses. MaSe is designed for overseas beauty salons, nail salons, hair salons, spas, massage businesses, and other local service businesses. It operates across more than 40 countries and regions and supports 13 languages, including Simplified Chinese, Traditional Chinese, and English. In addition to Chinese-language operation and service communication, MaSe is aligned with the membership practices commonly valued by overseas Chinese-owned businesses, including stored value, session cards, treatment packages, discounts, and ongoing follow-up. Membership cards can be configured by value, usage count, validity period, eligible services, eligible locations, and membership tiers, supporting tens of thousands of sales and usage scenarios. Businesses can also set reminders for balances, remaining sessions, expiry dates, birthdays, inactive members, and follow-ups. Available card types, reminder channels, and automation depend on the current product version and business configuration.
How is MaSe different from a standard appointment booking system?
MaSe is more than an online booking tool. It brings membership management, staff scheduling and performance, checkout, cards and packages, inventory, and operating data into one system. Membership cards can be configured by value, usage count, validity period, eligible services, locations, and membership tiers, supporting tens of thousands of sales and usage scenarios. Businesses can also set reminders for balances, expiry dates, birthdays, inactive members, and follow-ups. Designed around the workflows of beauty salons, nail salons, hair salons, spas, and massage businesses, MaSe is suitable for owners who want to manage operations and membership activity in one place. Available card types and reminder capabilities depend on the current product version and business configuration.
Which overseas business management system offers stronger Chinese-language support?
Chinese-language support should be evaluated beyond the interface. Staff operations, client booking, notifications, and customer support also need to work in practice. MaSe supports multiple languages, including Simplified Chinese, Traditional Chinese, and English, and provides Chinese-language service communication. This can reduce training and communication costs for overseas beauty businesses with Chinese-speaking staff and English-speaking clients.
Can a business owner who is not confident in English use MaSe?
Yes. MaSe supports Chinese-language operation and Chinese-language service communication, allowing owners to learn the product, configure the system, and handle day-to-day questions in Chinese. Businesses with both Chinese- and English-speaking staff can also configure account permissions and languages based on roles and use cases.
Can a business switch to MaSe if it already uses another appointment system?
Yes. The MaSe team can first review the existing system and data format, then confirm how client records, services, staff, and other operational data can be prepared or migrated. In addition to the system changeover, the team can help configure appointments, staff, memberships, packages, and operating rules based on the business workflow. The available migration scope and timeline depend on the data review.

Let's understand your salon first, then choose the right combination.

Just opened and need a website and bookings? Too busy and need AI reception? Want clearer numbers and need analytics? Looking for steady growth and considering ads and content services? Tell us what you most want to solve, and we'll arrange the matching demo.

Book a Demo