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Help nearby new customers find — and book — your salon.

Managed Google Ads and Meta Ads: from campaign setup and continuous optimization to enquiry and booking follow-through, handled end to end by the MaSe team so you can stay focused on your services.

Reach local potential customers precisely Keep optimizing to cut wasted spend Analyze results with enquiries, bookings and salon feedback
Acquisition-to-booking flow illustration Flow illustration, not a performance promise
Customer acquisition today

Where is your salon losing customers today?

People aren't seeing the salon

The salon relies mostly on regulars and walk-ins, with too little online exposure — nearby customers who need you never discover you.

Ads get clicks, but no enquiries

The ads bring traffic, but the service content, offers or enquiry entries don't move customers to take the next step.

Enquiries arrive, but no bookings

Customers already call or message, but drop away over pricing, reply speed, the booking process or follow-up.

Before spending, we review your location, main services, average ticket, target customers, current promotion and booking process, then decide which link to fix first.

Services

What we provide

01Google Ads

Capture customers actively searching for services

Local keywords, geo targeting, ad content and budget management to reach potential customers looking for specific services, prices or nearby salons.

02Meta Ads

Proactively reach nearby potential customers

Reach potential customers on Facebook and Instagram with images, video and campaign content, continuously testing creative, audiences and enquiry quality.

03Ad pages & booking follow-through

Reduce drop-off at the enquiry and booking steps

Review ad pages, service content, contact details and booking paths so customers can understand the salon, enquire and book more easily.

04Ongoing ad management & optimization

Adjust campaigns based on real feedback

Combine ad data, enquiry quality and salon feedback to keep adjusting keywords, audiences, creative, budgets and ad pages.

Why MaSe

How MaSe helps salons manage ads and acquisition

We understand local beauty salons

Promotion is planned around your location, main services, average ticket and target customers — never one template applied to every salon.

Ads and booking follow-through, optimized together

Beyond managing Google and Meta ads, we review pages, contact details and booking paths to reduce lost traffic further down the funnel.

A dedicated team stays responsible

From campaign setup and creative testing to daily optimization and stage reviews, the MaSe team manages it all — no need to study ad dashboards every day.

Engagement

Getting started is simple

1

Understand your salon

We discuss your location, main services, target customers, current promotion and booking process.

2

Set the promotion direction

We plan the right platforms, focus and budget arrangement for your situation.

3

Launch and keep optimizing

The team handles setup, launch and daily optimization, adjusting with enquiry quality and salon feedback.

Ad budgets go to the Google or Meta platforms; the management service fee is billed separately.

FAQ

FAQ

Do Google and Meta have to run together?
Not necessarily. Choose the better platform based on your salon, customers and budget — or test in stages.
Can I run ads without a complete website?
Yes, but you need a follow-through page that clearly presents your services and lets customers enquire or book — a website, landing page or online booking page. If your current pages aren't suitable, MaSe can provide page production as needed, priced per the actual plan.
How soon can ads start?
It depends on account access, creative, pages and tracking being ready; launch is scheduled once preparation is complete.
Does the service fee include ad budget?
No. The ad budget is paid directly to the Google or Meta ad platforms (usually via a linked credit card); MaSe charges only the management service fee for the ad account.
Can you guarantee a number of enquiries or bookings?
No fixed numbers can be promised. Results depend on local competition, budget, services, pricing, creative, page follow-through and salon follow-up, and can fluctuate. MaSe keeps optimizing based on actual delivery and your feedback.
How do we know if it's working?
We judge results by combining ad data, the enquiry and booking records available to us, and the visit feedback you share. Platform-recorded conversions aren't necessarily real bookings or visits, and MaSe keeps adjusting the strategy based on actual feedback.
What does the salon need to provide?
Necessary account permissions, confirmation of real service and offer information, and feedback on enquiries, bookings and visits.
Who prepares the ad creative?
The salon provides real photos of its environment, services, offers or work; MaSe selects, organizes and produces ad creative to each channel's requirements. Extra shooting or complex production is confirmed separately as needed.
We're already running ads — can MaSe take over?
Yes. We first review the account, campaign settings, creative, budgets, conversion tracking and actual enquiries, then propose how to work together.
Can a business discuss advertising with MaSe in Chinese?
Yes. The business can discuss services, target clients, budget, and actual enquiry quality in Chinese, reducing cross-language communication costs. MaSe manages more than ad delivery: the team also reviews landing pages, enquiry quality, booking activity, and business feedback when optimising campaigns. Ads shown to local clients use language and messaging appropriate for the target audience.
Should a Chinese-owned business run ads in Chinese or English?
The decision depends on the business location, services, and target clients. MaSe first reviews the actual customer mix, then decides whether to test English, Chinese, or bilingual ads. English content that follows local usage is usually more suitable for local English-speaking clients, while Chinese or bilingual ads can be tested for Chinese-speaking audiences.
Can ads target only clients near the business?
Yes. The targeting area can be set using the advertising platform's location options together with the business location, service radius, and client travel patterns. MaSe evaluates geography alongside keywords, audiences, and budget to reduce clearly irrelevant exposure outside the service area. Actual targeting precision depends on the platform, region, and ad type.
Does the advertising account belong to the business or to MaSe?
Account ownership, permissions, and payment methods are confirmed before the engagement begins. The business should retain the necessary viewing and management access, while MaSe handles setup, tracking, and ongoing optimisation within the authorised scope so the business can continue to understand budget use and campaign activity.

Not sure which acquisition channel fits your salon?

Get in touch. Based on your location, main services and current promotion, we'll talk through the options and help you choose the channels and acquisition approach that fit.

Book a Demo