Nail Salons
Beauty Salons
Hair Salons
SPA
MassageBuild your brand in more ways,
and bring in more customers.
Social media management for beauty, nail, hair, SPA and massage salons — from content planning and asset preparation to publishing and monthly reviews, so every post helps customers discover your salon, build trust, and get in touch to book.
Why run Facebook and Instagram?
The beauty industry is a visual business. Instagram lets nearby customers see your work and aesthetic at a glance, while Facebook's local business tools make booking, reviews and repeat visits easier. Together, new customers come for the looks — and regulars return because of trust.
What we manage
Profile & account setup optimization
Complete your page information, service categories and contact details so visitors instantly understand what you do and how to book.
An update cadence planned around your salon
Plan posting direction and frequency around your business rhythm, seasonal services and customer habits.
Post copywriting & visual design
Write copy and design images in your salon's style, keeping showcase posts and service information visually consistent.
Short-video editing from your footage
Turn everyday photos and videos shot in your salon into short videos suited to each platform.
Content scheduling & publishing
Publish on schedule from the approved content calendar, cutting the time your team spends maintaining accounts.
Performance review & adjustments
Regularly review reach, engagement and enquiry data, and adjust the content direction with your feedback.
Exact platforms, frequency and deliverables are agreed in the proposal.
How we work
Discovery
Understand your positioning, customers and key services.
Account access
Complete profiles and booking entries.
Content planning
Confirm themes and materials.
Production & review
Content submitted for your approval.
Scheduled publishing
Executed per the plan.
Monthly review
Adjust the direction with data.
Why run Xiaohongshu?
For overseas Chinese customers, Xiaohongshu is the first stop for finding a beauty salon. Its Chinese-speaking female users are highly concentrated and primed for recommendations, and in-salon experience notes naturally fit the industry. We run your RED presence so local customers remember you the moment a note appears — precise local seeding, where one genuine note beats ten cold pitches.
What we manage
Profile & booking-entry optimization
Complete your profile and booking entry so users who see a note can find the salon and book directly.
Monthly topics & content calendar
Plan each month's topics around your key services and platform trends, so content stays on rhythm.
Post copywriting & visual design
Write notes in the style Xiaohongshu readers expect, with covers and in-page visuals designed to match.
Short-video editing from your footage
Cut salon-provided footage into platform-style short videos to extend each note's format.
Content scheduling & publishing
Publish on schedule from the approved calendar to keep the account active and consistent.
Performance review & adjustments
Review exposure, saves, comments and booking enquiries; keep refining topics and formats.
Exact platforms, frequency and deliverables are agreed in the proposal.
How we work
Kick-off call
Understand your positioning, customers and key services.
Account tidy-up
Complete profiles and entries.
Monthly planning
Confirm themes and materials.
Production & review
Content submitted for your approval.
Scheduled publishing
Executed per the plan.
Monthly review
Adjust the direction with data.
Why run TikTok?
Beauty runs on word of mouth — and TikTok is the amplifier. One authentic service-process video reaches nearby, interested people through the algorithm, and before/after contrast convinces better than any copy. We run TikTok so potential customers feel “I want that too” the moment they scroll past, turning views into visits.
What we manage
Account setup & positioning
Complete your profile and sharpen the account's positioning so viewers instantly know where you are and what you're best at.
Content updates aligned with your salon & trends
Plan and refresh video content around your services and what's currently trending on the platform.
Short-video editing from your footage
Turn service-process and before/after footage you provide into short videos built to hold attention.
Copy & publishing suggestions per video
Provide titles, hashtags and posting-time suggestions for every video.
Performance review & adjustments
Review views, completion and profile visits, then adjust the next round of content by performance.
Exact platforms, frequency and deliverables are agreed in the proposal.
How we work
Discovery
Understand your positioning, customers and key services.
Content planning
Confirm themes and materials.
Production, review & publishing
Content submitted for your approval, then published.
Monthly review
Adjust the direction with data.
FAQ
Can we do this without professionally shot material?
Is video shooting included?
Is the ad budget included?
Do you reply to direct messages?
How often is content confirmed?
Can it work with AI reception and online booking?
Which platform should a business choose: Facebook, Instagram, Xiaohongshu, or TikTok?
Should a Chinese-owned business publish content in Chinese or English?
Can the business approve content before it is published?
Can MaSe manage an existing social media account?
Turn your salon's craft into reasons customers can see.
Leave your salon details and get management advice that fits your business.