Privacy Policy
This Privacy Policy sets out how we, Shanghai Boka Software Technology Co., Ltd, collect, use and disclose personal information obtained through our App (MaSe) and other related services (collectively, the "Services").
Where end customers interact with a Facebook Page or Instagram account that a merchant has connected to the Services, that merchant is the controller of the data concerned and we process it on the merchant's behalf as a processor.
Last updated: 29 October 2026
Collection of Personal Information
We may collect personal information including but not limited to your name, email address, postal address, phone number, IP address and usage data when you visit and/or use the Services.
We also receive data from Meta platforms when a merchant connects a Facebook Page or an Instagram account, as described under “Meta Platform Data (Facebook and Instagram)” below.
Purposes for Collection and Use of Personal Information
We may use your personal information for the following purposes:
- to provide you with the Services;
- to respond to your inquiries, requests or complaints;
- to improve our Services;
- to send you marketing and promotional information;
- to comply with our legal obligations and/or with a request from a court or other relevant authority; and
- for any other reasonable purposes disclosed to you at the time of collection.
Disclosure of Personal Information
We may disclose your personal information to:
- our service providers who assist us in providing the Services;
- third parties who provide services that we may deem necessary or desirable in connection with the operation of our business; and
- any other third party to whom you consent to us disclosing personal information.
We do not sell personal information. We share it only with service providers that host and operate the Services, including AI service providers that generate replies and summaries on our instructions, under written contracts that limit their use of the data to providing those services to us.
Meta Platform Data (Facebook and Instagram)
When a merchant connects a Facebook Page or an Instagram professional account to the Services, we receive from Meta the name and ID of the connected Page or account, the messages end users send to it together with the replies sent from the Services, and information about the connecting user’s role on that asset, which we use only to confirm that the person is authorized to connect it. We use this data solely to operate the customer-service features the merchant has enabled, including automated replies and the merchant’s own service reports; we do not use it for advertising or profiling, and we do not sell it. We process Meta platform data in accordance with the Meta Platform Terms and Developer Policies. A merchant may revoke access at any time, either in the product or from the Facebook or Instagram “Apps and Websites” settings, after which we stop collecting data. Conversation records are retained for as long as the merchant uses the Services, so that the merchant can review past conversations and service history, and are deleted promptly upon request or when the merchant closes the account, as described under Data Deletion.
Data Deletion
You may request deletion of your personal data, including data received from Meta platforms, either by disconnecting the channel in the product or by emailing us using the contact details below. We acknowledge a request within 7 days and complete deletion within 30 days. Deletion covers conversation content, contact identifiers received from Meta, and any derived summaries stored for the AI assistant. Where we must retain data to comply with a legal obligation, we will tell you which category and for how long.
Retention of Personal Information
We will retain your personal information for as long as is necessary to:
- provide you with the Services;
- comply with any legal obligations that we are required to comply with;
- resolve any disputes that we are involved in; and
- resolve any queries that you may have.
Retention and deletion of Meta platform data are described under “Meta Platform Data (Facebook and Instagram)” and “Data Deletion” above.
Cookies and Other Tracking Technologies
When you visit our App, we may collect information automatically using cookies and other tracking technologies. We use cookies to collect information such as your IP address, the web browser you are using, the pages you visit on our App and the date and time of your visit. We may also use cookies to keep you signed in between visits, so that you do not have to re-enter your credentials every time you visit our App. We may use this information to improve our App, personalize your experience, and for marketing and promotional purposes. You can disable cookies by changing your browser settings, but please note that this may prevent you from being able to access certain features on our App.
Third-Party Links and Advertisements
Our App may contain links to third-party websites and advertisements. We are not responsible for the privacy practices or content of these third-party websites or advertisements. If you click on a link or advertisement, please be sure to read their privacy policy before providing any personal information.
Security Measures
We take reasonable security measures to protect your personal information from unauthorized access, use, modification, deletion or disclosure. However, please note that no data transmission over the internet can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your personal information, we will use appropriate security measures to protect your personal information within our systems.
Your Rights
You have certain rights in relation to your personal information, including:
- the right to access your personal information;
- the right to request rectification of any incorrect or incomplete personal information; and
- the right to request erasure of your personal information and the right to object to our processing of your personal information.
If you wish to exercise any of these rights, please contact us using the contact details provided below. We will respond to your request within a reasonable period of time. Please note that we may need to verify your identity before responding to your request. Where a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline to act on it. Requests concerning data received from Meta platforms are handled as described under Data Deletion.
Amendments to Our Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or in-product notice before they take effect, and will also post the updated version on our App. Please review this Privacy Policy regularly to stay informed of any changes that we may make. Your continued use of the Services after any update or change constitutes your acceptance of the updated version of this Privacy Policy. If you do not agree with any changes made to this Privacy Policy, please discontinue using the Services immediately.
Contact Us
If you have any questions or concerns about this Privacy Policy or our handling of your personal information, please contact us using the following contact details:
E-mail: wuxiangming@shboka.com
Phone: +86 21 5415 7753
Address: Unit C, 2nd Floor, Building B, 3227 Gudai Road, Shanghai, China
We will respond to your query within a reasonable period of time after receiving your request. If you are dissatisfied with our response, especially if you believe that our personal information processing actions have harmed your legal rights, you can also seek a solution by filing a lawsuit in the court of competent jurisdiction of the defendant's domicile.