Nail Salons
Beauty Salons
Hair Salons
SPA
MassagePractical business tools, built for beauty salons.
BOKA provides MaSe software around salon bookings, members and daily management, combining WeBo, AI reception, business-data analysis and digital marketing services to improve the workflow from customer enquiry to business management.
Brand map
Plus MaSe for ChatGPT, Google Calendar Sync and growth services.
Brand & product relationships
BOKA
The enterprise brand system: founded in 2004 in Shanghai; parent company Shanghai Boka Software Technology Co., Ltd.
MaSe
All-in-one salon management software: bookings, members, staff, finance and inventory.
WeBo
Website product: AI-generated salon website drafts refined with booking entries; also available standalone.
Deskie
AI reception product, split into phone and messaging assistants with plan-based capabilities.
MaSe for ChatGPT
Authorized data connection and business analysis feature; no implied OpenAI endorsement.
Google Calendar
Third-party integration: two-way sync with MaSe by supported rules.
Ads, social & GEO
Growth services, described separately from software subscriptions; service fees and ad budgets listed apart.
About BOKA and MaSe
BOKA was founded in 2004 by Wu Xinming in Shanghai, China; the parent company is Shanghai Boka Software Technology Co., Ltd. Since its inception, BOKA has provided software, business support and supply-chain services to hundreds of thousands of stores, making it one of the most renowned beauty-industry SaaS providers in China. Through MaSe, we offer professional software services to beauty professionals worldwide — salons, spas, hair salons, barber shops, massage studios and more — helping them run their businesses efficiently.
Our mission: MaSe is committed to empowering beauty professionals worldwide with comprehensive and professional software services — helping them improve management efficiency, grow revenue and unlock the full potential of their businesses.
Milestones
- 2004
Founded in Shanghai
Wu Xinming founded BOKA and began providing IT management software for the beauty industry.
- 2013
Going mobile
Launched mobile management platforms and tools (S3 staff, manager, customer and front-desk terminals) for beauty professionals.
- 2014
Series A closed
Raised RMB 30 million led by China Growth Capital, with Ameba Capital as co-investor.
- 2015–2016
Full SaaS transformation
Shifted focus to beauty SaaS and completed the SaaS transformation across all product lines in 2016.
- 2018
Series B closed
Secured a RMB 100 million Series B investment from Alibaba Koubei.
- 2024
Global subsidiary opened
BOKA MingSi (Huzhou) Information Technology Co., Ltd. established in May 2024 to serve customers worldwide.
- 2025
Expanding overseas
Exhibited at the Malaysia International Beauty Expo (IBE) and received the Palm Tree Award for Outstanding Partnership.
Team & support
Global team
A global team of about 500 professionals covering product, engineering, onboarding and customer service.
24/7 bilingual support
Phone, live chat and email support in Chinese and English, across time zones.
13 interface languages
The system offers 13 interface languages so staff and managers can work in the language they know best.
Onboarding & training
Consultants help new salons get set up; guides and a help center are updated continuously.
What salon professionals say
The MaSe team has very good services. Whenever I need help, there is always someone here to help me. And the software is user-friendly. It is easy for me to learn how to use it.
The MaSe team is a standout in the industry, working together to make sure that every client is being provided with our best work.
We have been using MaSe for a long time and are very pleased with the results. We have been able to achieve double digit growth for our clients year after year for a reason.
MaSe has a proven track record for setting up, managing and optimizing the online presence and marketing of businesses to deliver measurable improvements in leads and sales.
Third-party review platforms: GetApp · Capterra · SoftwareAdvice
Curious what MaSe can do for your salon?
Book a demo and we'll show the capabilities matched to your salon type and workflow.